039 | The Best HealthTech Products Never Win with Kat McDavitt of Point Click Care - a podcast by Golden Spiral, Shaping Technology Marketing

from 2021-01-29T15:00

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The Episode in 60 Seconds

Kat McDavitt of PointClickCare has seen the ugly side of HealthTech marketing. On this edition of Studio CMO, we discuss:

  • The reasons some companies do well and why some fail
  • What is missing from most marketing plans, especially of start-ups
  • The most important factor for marketing success
  • The anatomy of a modern PR program

Do you need someone to vent to? Do you need an objective third party who can play "bad cop" about marketing to leaders who just don't get it?  Schedule a no-obligation meeting with John Farkas today. Gain the clarity you need to press into your year.

Our Guest

Kat McDavitt - edited

Kat McDavitt is Chief of External Affairs for the Acute and Payer Segment at PointClickCare, who recently acquired her previous company, Collective Medical. Kat has been deeply involved in marketing leadership there for more than two years. She has consulted with more than 70 healthcare technology companies on go-to-market, communications, and corporate strategy.

She’s a fireball who has helped position healthcare companies from small angel-funded start-ups to multi-vertical publicly-traded corporations.

Before joining Collective, she started and ran Innsena Communications, a boutique integrated communications agency that served the healthcare technology sector.

She spent more than seven years with Dodge Communications, now known as MERGEAtlanta. She led the agency’s strategic services division working with blockbuster healthtech brands including Change Healthcare, Surescripts, NextGen Healthcare, and Kareo.

Show Notes

We anchor much of our discussion to "When is the best time to plant a tree?" That question is asked in many places including the Pulitzer Prize winning book, The Overstory.The novel about activism, resistance, and trees (yes, trees) that indie booksellers want you to know about. | by W. W. Norton & Company | Medium

 

Find out more about PointClickCare's acquisition of Collective Medical.

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