040 | How Hyro Met Providers' Needs During COVID | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing

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The Episode in 60 Seconds

Aaron Bours and the entire Hyro team faced an uncertain future. They rebranded their conversational AI platform and brand right before COVID hit. How could they make a splash in the market? What was more important to them was the question: how can we help during a worldwide pandemic?

They took the bold step to offer a COVID-19 Virtual Assistant at no cost to any healthcare provider who wanted to install it on their website.

Find out what happened next on this edition of Studio CMO.

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Our Guest

Aaron Bours is the Vice President of Marketing for Hyro.AI and joined us from Tel Aviv. Hyro helps companies communicate with their customers faster and at a deeper level. 

Hyro was listed as one of the HealthTech Companies to Watch in 2021 by TechReport. We’ll let Aaron tell us more about Hyro in a minute. 

Before Hyro, he worked at Google in product development on the Duplex project, also a conversational AI tool.

He has spent time in product marketing role as well as some time at an agency. So, he’s seen marketing for multiple angles.

Show Notes

Check out their three COVID solutions on their website, hyro.ai.

Aaron offered these two pieces of advice for trying to break through the noise of HealthTech:

1. Don't sell. Ask for advice.

2. Meet them on their playing field (live/virtual events).

Brand is the sum of all impression. —Aaron Bours

Links discussed during the episode:

Montefiore Health System's installation of Hyro's AI tool.

Hyro's case study about Montefiore. 

Every marketer needs to own a single number —Aaron Bours

Golden Spiral's free guide to building KPIs

Golden Spiral's free guide to building a content strategy

Hyro's News Coverage included Yahoo, Healthcare IT News, and Digital Journal.

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