041 | Three Factors Influencing Every Healthcare Provider | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing

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The Episode in 60 Seconds

Healthcare has always been tumultuous. However, two contemporary problems and one evergreen challenge are blocking your path to greater impact. On this edition of Studio CMO, we will explore the factors and the opportunity you have to press into the market despite them.

• COVID-19 Vaccine Rollout
• Primary Care Provider Access
• Price Transparency  

Want to know more about how to identify the problems your buyers are facing and how to connect you solution to them?  Schedule a no-obligation chat today. Gain the clarity you need to press into your year.

Show Notes

Two Types of Healthcare Providers

Progressive health systems and providers are innovative and are looking for ways to seize the moment and grow. More often, progressive institutions are more financially stable.

Reluctant health systems and providers are more likely than not to be struggling financially and tie their success to existing modalities.

COVID-19 Vaccine Rollout

The Biden administration is prioritizing retail clinics over hospital sites for vaccine distribution.

Progressive providers want to seize the moment. They know that people will remember where they received their shots. Progressive providers want to create experiences related to the vaccine distribution and don't appreciate the shift.

Reluctant providers are grateful in the shift to retail.

Questions your provider prospects may be asking?

• “How do I solve the scheduling issue?”
• “What do I do with my reluctant population? How do I change them from reluctant to willing?”
• “How do I better reach communities of color who (a) disproportionately affected by this and (b) hesitant to get the vaccine?”

Primary Care Provider Access

Reluctant providers are facing lean times and are relying on higher margin issues this neglecting primary care which is top of funnel.

Progressive providers are looking for solutions and trying to solve these problems:

• “How do I make sure my patients have access to clinicians?”
• "How do I overcome the clinician shortage, especially in rural America?"
• “How do we handle all of the questions and concerns of our patients?”
• “Besides paying for healthcare, one of our biggest struggles is getting our patients TO our office/hospital and getting them HOME. How do we juggle this, too?”

Further Reading: Integrate with a HealthTech Platform & Grow Your Audience: Epic & Lyft

Price Transparency

Reluctant providers are expecting to pay the fines and take the hit because they can't gear up for this fast enough and are worried about the financial implications and media relations problems that will come with posting their prices.

Progressive providers are looking at the opportunities to market their doctors and procedures and want simple tools to publish.

Read the official ruling.

Questions to answer:

• “I don’t have the data to provide standardized pricing to my patient population.”
• “How do I know whether or not to post consumer-friendly or machine-readable postings related to price transparency regulation.”
• “Our patients can do [fill in the blank] at the places they shop; why can’t they do it with us?”
• “My reputation will suffer because as soon as my rates are posted, they will be perceived as the most expensive around.”

Each of these questions demonstrates a need for a greater understanding of buyer needs. Do you know how to connect what you do to your buyer's problems? Our proprietary system called The Buyer Matrix can help. Schedule a no-obligation discussion discover how a full Buyer Matrix can help you grow your business.
Book your appointment today.

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