043 | How Content&Data Drive HealthTech Engagement with Amanda Evans of SentryHealth | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing

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The Episode in 60 Seconds

Many HealthTech companies offer solutions that are bought by a system or provider but ultimately serve the patient. How does the marketing team generate leads, build transformative content, serve both audiences, support sales, and make good decisions?

Amanda Evans, CMO of SentryHealth, discusses:

• strategy
• content creation
• data integration

About Our Guest

With nearly 20 years’ experience across client service and marketing, Amanda Evans is a proven leader with a history of producing high-value results. Leveraging a data-driven approach, best practices, and innovative methods, she has invented successful programs focused on improving client adoption and retention as well accelerating leads and revenue growth.

Show Notes

Healthcare doesn't stop at the point of service —Amanda Evans

Find SentryHealth's content here.

Download SentryHealth's 2021 Employee Health & Wellbeing Outlook report from their website. 

Amanda Evans referred to a sales strategy called "BANT Questions."

• Budget
• Authority
• Need
• Timeline

Find out more information through this helpful article.

SentryHealth is very focused on giving people information in consumable formats that will be most meaningful to them as they address what they are faced with today and also prevent what they may be faced with in the future. — Amanda Evans

If you're trying to build your content to drive your traffic and build your business, download Golden Spiral's content guide.

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