045 | LinkedIn Marketing Strategies for HealthTech with A. Chris Turner of Golden Spiral | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing

The Episode in 60 Seconds

LinkedIn is one of the best ways for HealthTech marketers to identify and communicate with prospective customers. What are the fundamentals? What are the advanced tactics? In this episode of Studio CMO, we look at:

• Eight Essentials for Every LinkedIn Post to Maximize Your Engagement
• Three Ways HealthTech Brands Can Deepen Relationships on LinkedIn
  • InMail
  • Groups
  • Paid Ads
• Putting it All Together to Drive Leads
• The Overall Value of LinkedIn for a HealthTech Marketer

About Our Guest

Chris Turner is Golden Spiral’s Senior Director of Digital Strategy and Performance Analytics and an expert in all things digital. Chris manages and monitors the online strategies for our clients related to paid media, content, social media marketing, and digital optimization.

Chris helps our teams build synergistic digital strategies that touch on everything from relationship building with partners to content creation and syndication — all to help clients make an impact through their business. He leverages his experience of 10+ years of marketing leadership to direct marketing teams to success based on addressable KPIs and data-driven tactics.

Chris has a bachelor’s degree in information technology and a master’s in information systems. He is well educated, heavily experienced, and always seeking more knowledge.

Show Notes

Eight Essentials for Every LinkedIn Post to Maximize Your Engagement

1. Remember your audience and keep the subject relevant, valuable, and important to them.
2. Always include an image or video.
3. Keep things short.
4. Lock them in with the first sentence.
5. Always tag people and pages that your audience connects to.
6. Use two or three good hashtags plus a branded hashtag.
7. Stay engaged. Like and/or answer every comment that you receive.
8. Start and engage in conversations because they may lead to deeper opportunities to present your product or service.

Three Ways HealthTech Brands Can Deepen Relationships on Linked

In InMail (4:00)

Don’t use it without a strategy. You must know where your prospect is in the buyer’s journey before you engage them in this way.

Groups (4:59)

Don’t be a troll. Participate. Learn deeply about your prospects, their needs, and their journey.

Paid Ads (20:16)

The data provided makes your paid ads very targeted in the context of a professional network

Putting it All Together to Drive Leads (24:51)

The Overall Value for a HealthTech Marketer (38:10)

Previous articles on LinkedIn

Why You Should Leverage LinkedIn Publisher for Content Marketing

How to Grow Your Social Media Following in a B2B World

Getting Started: Social Media Strategy for B2B Brands

Social Media Marketing for B2B Tech Companies

Content Strategy Guide for Saas Marketing

Would you like to meet with John… and Chris?

Schedule your no-obligation strategic consultation to discuss LinkedIn or any other portion of your digital marketing strategy. Their objective view of what you’re doing could help drive you forward to realize your market potential.

Book your appointment today.

Further episodes of Healthcare Market Matrix

Further podcasts by Golden Spiral, Shaping Technology Marketing

Website of Golden Spiral, Shaping Technology Marketing