049 | When Your Best Marketer to Your HealthTech Buyer is Their Customer with Laura Yecies of Bone Health Technologies | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing
from 2021-04-23T14:00
About Our Guest
Laura Yecies is an entrepreneurial leader, strategist, and marketer. She has had a long background in tech including stints on Netscape and Yahoo. She has been consulting with Bone Health Technologies for the last year and was recently named CEO. She was a marketing consultant for Fabric Genomics, helmed SyncThink as CEO, led Catch until they were acquired by Apple, and had tremendous success at SugarSync, a data synchronization company, as their CEO up to their acquisition by J2.
Show Notes
Laura Yecies covers a number of unique factors that you may be facing in your HealthTech marketing.
- Targeting your end-user so you can market to your buyer
- How B2C marketing is influencing B2B marketing
- How brand plays itself out in the combination of wearable and software tool
- Why sometimes, the most compelling story to tell is the economic one
https://vimeo.com/485297519 Communities, like these Facebook groups, are important to Bone Health Technologies overall marketing efforts
- Osteopenia and Osteoporosis Support Group
- Better Bones, Better Body: Osteoporosis & Osteopenia
- Living with Osteopenia & Osteoporosis
- Naturally Better Bones Osteoporosis Group
Custom photography can showcase how your solution meets a critical need for your buyer. An example from Bone Health’s website. 
Laura discussed how content has assisted their efforts on the clinical side and the consumer side.
Further episodes of Healthcare Market Matrix
Further podcasts by Golden Spiral, Shaping Technology Marketing
Website of Golden Spiral, Shaping Technology Marketing