051 | Five Keys to Building Better KPIs for Your HealthTech Company | Peter Smith of Golden Spiral | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing
from 2021-05-07T14:00
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Show Notes
The Five Keys to Building Better KPIs for Your HealthTech Company
- Define your goals
- Ensure clarity of definitions
- Build a Culture of Attribution
- Remember: Data Tells a Story
- Make Informed Decisions
John discusses content from his article, "When What You Know Can Kill Your HealthTech Marketing."
Peter outlines the entire process in detail in his excellent ebook, "A Step-by-Step Guide to Building KPIs for HealthTech Companies."
Further episodes of Healthcare Market Matrix
Further podcasts by Golden Spiral, Shaping Technology Marketing
Website of Golden Spiral, Shaping Technology Marketing