055 | HealthTech Marketing Insights | Golden Spiral | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing

Why Studio CMO Exists

HealthTech marketers are on a rare pilgrimage. The overall industry is one of the most robust economic forces in our society and HealthTech solutions are leading the way in innovation, patient connection, and much more. We created Studio CMO so that you could:

• learn ways to refine your market positioning
• build better and more successful demand generation programs
• understand your audience more deeply
• see the healthcare ecosystem more clearly
• meet some of the greatest experts in marketing theory and technology

Our Hosts

On this special episode, we also want to introduce you to our team. John Farkas John has always worked to bring creative projects together. After working nearly two decades as a creative director for two large organizations, he turned his focus toward leading Golden Spiral. John reflects: “Great stories cut through our defenses and imprint us at our core. Tell someone a great story—at the least it will leave an impression—but it could change the course of their lives.” John enjoys creative writing, exploring the outdoors, building and remodeling houses, spending time with his family, and riding his bicycle. He graduated from the University of Wisconsin with degrees in Theatre and English. Anna Grimes Anna serves as an account director at Golden Spiral helping shepherd our clients through their demand generation programs. Anna is a public relations expert with stints at some of our nation's most prestigious PR firms: Atkinson and Paine Pomeroy. She grew up with healthcare conversations around the dinner table because her father was one of the architects of Nashville's robust healthcare industry. Anna is a graduate of Kenyon College, tells the greatest stories from her career, enjoys watching the journeys of her adult children, and enjoys being a part of the Nashville community. Mark Whitlock Mark produces Studio CMO and serves as marketing manager for Golden Spiral writing content and helping run the agency's demand generation program. Mark has produced for terrestrial and talk radio and worked as an acquisitions editor in traditional publishing. He is the author or co-author of eight books including one that reached Amazon's overall top 25 in 2003. Mark graduated from the University of Georgia. He is striving to overcome a 2019 injury to run his fifth marathon. He volunteers in a community for men and enjoys a full calendar of events for his children and step-children. Explore our episode library by clicking here.

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