059 | User Experience Must Begin with the User | Elisabeth Bohlmann | December Labs | Studio CMO - a podcast by Golden Spiral, Shaping Technology Marketing
from 2021-08-20T14:00
Every time you pick up your phone, open your computer, turn on your television, wake up your tablet, or start your enabled car, you are drawn into a user experience. How quickly, easily, and intuitively you navigate to your intended result broadly determines your satisfaction. HealthTech platforms, their sites, and their apps are often plagued with a mix of age, older tech holding on, and limits placed by regulations. How can you build an environment that builds fans instead of prompting complaints? What role does marketing play in the development of the platform itself? UX expert and marketing veteran Elisabeth Bohlmann from December Labs explains.
About Our Guest
Elisabeth Bohlmann is Vice-President of Client Strategy at December Labs, a high-touch Design & Development firm for mobile and web products. She drives December Labs’ expansion strategy and accompanies their clients towards scalable and continuous growth. She speaks often at key industry events including CES. She has spent more than ten years in leadership at tech, digital marketing, and international operations. She holds an economics degree from Bonn University in Germany. She’s also an accomplished musician. She’s got real chops. She is a scrum-trained, trilingual, cross-functional marketing executive with a passion for design-thinking and integrating cutting-edge technologies into human-centered and value-driven solutions. She has developed and led projects for iconic brands such as Mattel, NBCUniversal, Food Network, and the NBA.
Tech products have come a long way, but there is still so much more to do. Your app or platform is being directly compared to Instagram, WhatsApp, Spotify, and other apps that are on your buyer's phone. The bar is set really high. Those companies are spending millions—billions—to develop their products. You must be intentional in order to compete. —Elisabeth Bohlmann, December Labs
Links Mentioned on This Episode
- The Complete Guide to Creating a Business-Building HealthTech Website
- How to Build B2B Buyers’ Trust Through Exceptional CX
- Don’t Leave Your Users Behind: Mapping The B2B User Experience
- Five B2B Tech Websites Absolutely Killing It at User Experience
- Five Drivers of Customer Experience with Mary Drumond of Worthix
- How to Create an Epic HealthTech Website Resources Page
- Updating Your B2B Tech Website: When, Why, and How
- Hear Elisabeth's band here.
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Website of Golden Spiral, Shaping Technology Marketing