[Applied Theory Series] Bennett Farkas — Credibility by Design - a podcast by Golden Spiral, Shaping Technology Marketing

In this special Applied Theory Series feature episode, we reveal how our agency leverages design to build credibility among healthcare providers for the tech companies we serve. Cofounder Bennett Farkas shares real-life examples highlighting the impact of effective design in creating a strong pipeline. Together, we explore the world of design in enterprise health tech, uncovering the challenges, triumphs, and brand movements championed by our team for leading tech companies today.

 

Show Notes

(1:14) Introducing Bennett Farkas and His History with Design

(4:55) Designing for Experience and Activation

(12:23) Building Credibility among the Provider Ecosystem

(15:19) Approaching Brand Guidelines and Overall Brand Direction

(19:43) Bennett’s Favorite Tools for Design Exploration

(23:08) Closing Thoughts

 

Read a transcript of this episode: https://goratio.com/podcast/credibility-by-design-applied-theory-series-feature

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