BONUS The Signals of B2B Category Creation - a podcast by Golden Spiral, Shaping Technology Marketing

In this 30-minute interview, CMO of Front, Anthony Kennada discusses with Golden Spiral:

• What is Category Creation?
• Is creating a new category a good idea for every company?
• Are Gartner and Forrester still relevant?
• The signals that you should pursue category creation
• Lessons learned from being a CMO

Download a free excerpt from his book

Amazon link to book

Further episodes of Healthcare Market Matrix

Further podcasts by Golden Spiral, Shaping Technology Marketing

Website of Golden Spiral, Shaping Technology Marketing