Tom Mitchell — Mastering Your Value Equation in a Loud and Crowded Market - a podcast by Golden Spiral, Shaping Technology Marketing

from 2023-07-11T16:17

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The CMO role is typically the shortest-tenured position in health tech C-suites, but Tom Mitchell is the exception to the rule. As a seasoned healthcare professional, Tom has over thirty years of experience in and around the healthcare universe, as well as a strong background in leading marketing operations for multiple high-growth healthcare and technology firms. On this episode of Healthcare Market Matrix, Tom and host John Farkas discuss sticking with long-term multi-channel marketing strategies, setting realistic expectations, creating true and lasting relationships with industry associations, and Golden Spiral's marketing series partnership with the Tennessee HIMSS chapter.

Show Notes

(1:18) Introducing Tom Mitchell

(2:30) Tom’s Background in Healthcare

(5:38) Measuring the Success of Marketing Efforts in Healthcare

(9:24) Tom’s Experience Targeting the C-Suite

(17:36) Committing to a Long-Term Multi-Channel Strategy

(22:59) The Importance of Your Value Equation

(29:04) Setting Realistic Expectations for Your Marketing Strategy

(35:24) Tom on Creating True, Lasting Relationships

(39:06) The Convergence of Sales, Marketing, and Product

(45:34) Tom’s Advice to Healthcare Marketing Professionals

(46:36) The Tennessee HIMSS Marketing Seminar