PODCAST: RORY SUTHERLA... - a podcast by Dave DYE

That's not a mistake, it's my attempt to graphically warn you that this podcast ends abruptly.

The idea was that I'd grill Rory on some of the issues facing our business today.

He's easily one of the most thoughtful, smartest guys in our business, just check out some of his quotes below if you don't believe me.
But rather than ask softball questions that were too broad, I thought it'd be more interesting to make it binary.

Forcing a result.

I framed the questions in terms of hiring for a new agency.

For example, would it be better that people felt relaxed and comfortable in the office or fearful?
Should we prioritise diversity over ability?
Would misfits be more valuable in developing work than the well-adjusted.
That was the plan anyway.

But, firstly, I wasn't at Wave, I was on away territory (Sea Container’s House) so I didn’t have control over the tech and interruptions.

Secondly, I asked a warm up question to get the ball rolling - ‘What is Advertising?’.

I’d imagined three, four, maybe even five minutes before we got to the interview?

Wrong.

Fearing we wouldn't get to any of the pre-prepared questions, we abandoned it after 45 minutes.

The upside is that it lead us down some interesting avenues, the downside was that you’ll hear a record scratch type ending as a lady kicks us both out of our room.

Nevertheless, I thoroughly enjoyed recording it, hope you enjoy listening to it.

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