Proudly Made In Africa With Audrey Migot-Adholla of Yala Jewellery - a podcast by The Vendeur, Lucy Kebbell
from 2020-08-19T07:00:10
Made In Africa
Based in Audrey's mother country Kenya, the brand employs artisans, all of whom are not only paid a fair wage but are empowered through the community and work that Yala brings. Audrey is passionate about running a brand with strong social values, and one that also challenges the inaccurate preconceptions that those outside of Africa have about what the people there make. I’m sure some of us here could admit to dismissing ‘Made in Africa’ as a sign of cheap workmanship. However this couldn’t be further from the truth. The skill involved in creating Audrey’s designs is highly coveted and being a jewellery maker at one of Yala’s workshops has a waiting list.
An Empowered Workforce
Audrey is here to champion Kenyan design and craftsmanship, not to mention empower her supply chain. And she has a pretty unique way of doing business which she talks about later in the conversation. Audrey knows her artisans personally and visits the workshops as often as she can. Ensuring that the people in her supply chain are supported is vital to the success of Yala Jewellery. I also learnt more about her B Corporation certificate. I also learnt something interesting about ice cream, but I won’t spoil the surprise.
With thanks to the inspiring Audrey Migot-Adholla
Mentioned in the episode
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Series Credits
Host Lucy Kebbell
Theme created by Joe Murgatroyd
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