056 - Bill Troy: Escape the ClickSand Trap - a podcast by Geoff Nicholson

Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective.

Bill’s forthcoming book, ClickSand: How The Pitchmen of Online Marketing Suck You In and Ruin Your Business, is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. In ClickSand, Bill compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800s.

Bill’s crusade these days is to help business owners avoid or escape the ClickSand trap

before it’s too late.

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