Branding is Bull: Engagement fundraising with Greg Warner - a podcast by The Goldenburg Group, LLC

Join Dolph as he welcomes Greg Warner, author of Engagement Fundraising: How to Raise More Money for Less in the 21st Century, and founder of MarketSmart, a marketing software and services firm. Greg and Dolph approach the subject of engagement fundraising in part one of this two-part episode, but not before they take on some sacred cows of the nonprofit industry. Fun fact: This episode contains more bleeps than any Dolph has aired before!

 

Links:

Greg’s site: www.imarketsmart.com

Engagement Fundraising: How to Raise More Money for Less in the 21st Century: www.engagementfundraisingbook.com

Free fundraising report: www.FundraisingReportCard.com

 

*****Timestamped Highlights*****

(3:00) I am thunderous, my friend

(5:00) They’re wasting my money, and you’re letting them

(8:49) Fundraising climate change

(9:20) GenX – we don’t trust ANYTHING!

(11:34) Buh bye, problem funder

(14:13) Charity Water: From nothing to a lot, and without direct mail

(16:20) These three predictors…   

(17:52) The pompous and problematic board member(s)

(20:15) Bro time!

(21:21) Ya gotta eat your own dog food

(28:45) Buy. Give. Same thing.

Further episodes of Successful Nonprofits Podcast

Further podcasts by The Goldenburg Group, LLC

Website of The Goldenburg Group, LLC