Everything You’ve Always Wanted to Know About Mobile and Messaging (But Were Afraid to Ask) with Michael Sabat - a podcast by The Goldenburg Group, LLC

We are all familiar with text messaging. Whether we use SMS, WhatsApp, Facebook Messenger, or something else , we text practically every day. Michael Sabat, founder of @mssg, helps us apply our text messaging savvy to communication, marketing, and fundraising in the nonprofit world.

 

Links:

The Chatbubble podcast: http://thechatbubble.com/

Faceboook: www.facebook.com/atmssg

Website: www.michaelsabat.org

 

*****Timestamped Highlights*****

(2:06) Optimizing Messenger: 1200 house parties and a march

(4:51) The 4+ options

(7:21) From you to me: Michael elaborates on one-to-one messaging

(10:20) What did we do with phone numbers before messaging???

(11:52) “Be the first to find out”

(14:00) The whole point of the vendor in messaging

(15:57) Lessons from Humane Society International

(17:27) Messenger: advancing from the desktop era

(19:12) A chatbot? Not so much

(21:51) Plan for overflow with broadcast messaging

(23:00) Not picking up the phone? No problem.

(24:24) Text is best

(27:01) The Fantasy Football King

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Website of The Goldenburg Group, LLC