Monthly Giving: The Sleeping Giant, with Erica Waasdorp - a podcast by The Goldenburg Group, LLC
from 2018-08-21T17:42:15
Donor cultivation can be tricky. Erica Waasdorp, author of Monthly Giving: The Sleeping Giant, reminds us that the monthly small-gift donor tends to be extremely loyal and may be an underdeveloped segment of your giving program.
Links:
Site:
Book:
Monthly Giving: The Sleeping Giant https://www.adirectsolution.com/monthly-giving-the-sleeping-giant/
Freemiums:
Monthly donor road map: https://www.adirectsolution.com/download/infographic-monthly-donor-road-map/
Donor templates:
https://www.adirectsolution.com/download-page-standard-monthly-donor-letter-templates/
*****Timestamped Highlights*****
(2:55) Growing up in the Netherlands: the inspiration behind monthly giving
(6:00) History lesson for all you young ‘uns
(8:45) Lamenting the loss of the land line
(9:30) Who converts to sustaining giving?
(11:57) Pioneers of monthly giving
(14:16) Let them know you know who they are
(16:30) Yes, your parents were correct – call or write to say thanks!
(18:25) The unexpected WOW!
(26:00) Little bits add up
(26:37) Footloose: How Erica became a dancer
Further episodes of Successful Nonprofits Podcast
Further podcasts by The Goldenburg Group, LLC
Website of The Goldenburg Group, LLC