“Wait…30% of Your File is Signing Up for Recurring Donations?” with Rachel Kottler - a podcast by The Goldenburg Group, LLC
from 2018-09-25T08:44:45
Rachel Kottler, Digital Account Manager with Lautman Maska Neill & Company, shares key takeaways from her recent Bridge Conference presentation: Wait…30% of Your File is Signing Up for Recurring Donations?.
Links:
Rachel’s firm: www.lautmandc.com
Her presentation Wait…30% of Your File is Signing Up for Recurring Donations?: https://www.slideshare.net/secret/EsZdpdrYWtDvuK
Salon for Digital Change-Makers: http://www.salondc.net/
*****Timestamped Highlights*****
(2:10) You’ve Got Mail: HRC’s suprising subset of long-term donors
(2:59) Tuning into your demographics for locating retention potential
(3:58) Segment your ask
(4:48) The convenience ask, aka “Netflix style”
(6:20) 10, 20, 30
(7:50) Upgrade, within reason
(8:40) Two dollar Tuesday
(10:35) Online welcome series for new donors
(15:09) You got ‘em, now keep ‘em
(15:45) Recapture 50%
(16:37) EFT, not ESP
(19:55) Dolph and Rachel extol the virtues of the handwritten note
(21:58) Make a relationship, even if you have over 80k people in your book
(23:08) Triumphs in Human Rights: Donors’ stories behind their loyalty to HRC
(28:30) Criss cross applesauce: Rachel compares teaching first graders to promoting donor retention
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