Episode 102: Branding 101 - a podcast by That Writing Chic

Within the faith based small business community - there’s a trend to attach God’s name, an aspect of his persona  or something Biblical to everything we do.

When Adam named the animals, he didn’t attach God’s name to them.  When he named his wife, he didn’t attach God to her name.  He named her based on who she was and her purpose.

When we name our businesses, does the brand we are seeking to create accurately reflect what we are seeking to do? Is the name of our business an accurate reflection of the services, goods or information we are seeking to provide?

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