Podcasts by Sun Tzu 4 Small Business | Strategy and Tactics, Technology and Leadership, Management and Marketing for Small Business Owners

40 - I uploaded our P&L to ChatGPT - Is this the end for Accountants? from 2023-12-11T05:41

ChatGPT has been the biggest game changer for Small Business looking for productivity improvements.  There has been a lot of talk about what AI can and can't do and what you should and shouldn't...

39 - Top 20 Small Business productivity tips from 2023-06-29T07:25

This week we look at productivity tips for your Small Business.

Inflation is running wild around the world and Governments are looking for the best solutions to bring it back under contro...

38 - Top 10 AI tools for your Small Business from 2023-03-29T23:33:56

Artificial Intelligence is going to be our Industrial Revolution.  Already there are huge technical advances - and it is only really beginning.  

We detail the Top 10 AI tools that we are...

37 - Using AI in your Small Business for Fun and Profit from 2023-03-02T12:05:14

What is AI?  How will it affect your industry?  How can you improve productivity?  AI is going to be our generation's Industrial Revolution.  The changes from this are going to be huge, so all s...

36 - The importance of finding someone to take a message to Garcia in your Small Business from 2022-09-29T05:25:39

This week we look at the Message from Garcia, an article written in 1899.

• What was the message?
• Who carried it?
• Why him?

Most importantly - how does ...

35 - Managing inflation in your Small Business from 2022-07-20T07:01:53

How can small business owners manage the impacts of inflation?

We look at the impact inflation will have and offer some tips on how to best manage running a business in a high inflation e...

34 - Small Business Hiring Tips to grow your team post COVID from 2022-05-25T05:24:25

Hiring today is a global issue for Small Businesses.  We look at some of the strategies that successful small businesses are using to be able to hire the right people as well as getting the most...

33 - How to manage the Great Resignation in your Small Business from 2021-12-22T03:38:19

What is the Great Resignation?

How is it effecting Small and Medium Sized Businesses?

What can you do to manage it?

We discuss some of the facts and ideas to move forward in...

32 - Lessons learnt from implementing the Rockefeller Habits from 2021-10-19T00:00:44

How can the Rockefeller Habits help your business grow?

We discuss how we have gone implementing the Rockfeller Habits as we work towards scaling up.

For Small Business IT Support ...

31 - Scaling up with the Rockefeller Habits from 2021-07-08T05:02:01

I am a huge fan of the Rockefeller Habits and Scaling Up books by Verne Harnish.  We discuss how we are going on our journey of implementing them in Extreme Networks.

For Small Business I...

30 - Tips for firing employees from 2021-05-16T23:01:07

Firing employees is a really difficult process for everyone - the business owner or manager, and the employee.  

We discuss some of the mistakes we've made, how to avoid it, and if it abs...

29 - Martech - Marketing Technology that's free and easy to use to grow your small business from 2021-04-19T04:05:58

We discuss the Martech - Marketing Technology - that we use to run our marketing campaigns.  Mostly free and easy to use, these are the tools you should be looking at to see if they fit into you...

28 - Free and easy Marketing Technology for your Small Business from 2021-02-24T11:32:30

We discuss free and easy to use marketing technology that small business owners need to at least know about, if not use, to market their businesses successully.

For Small Business IT Supp...

27 - Examples of Small Business Hacking Attempts and how to defend your Small Business from 2020-10-24T01:11:03

This is Part 

For Small Business IT Support visit our IT Company, Extreme Networks.

For Small Business Strategy and Tactics,...

26 - Small Business IT Security Update from 2020-10-03T05:10:49

This episode covers the latest ACSC Cyber Threat report.  We marry this up with some real-life hackings that we have seen in local businesses and we cover how you can secure your business.

25 - The week every Small Business became an Entrepreneurial Startup from 2020-03-23T01:07:54

This special COVID 19 Podcast looks at Leadership, Runway and pivoting for small businesses in the face of COVID.

Business has changed massively and runway is now key.  Businesses need to...

24 - The Small Business COVID 19 / Coronavirus Survival Guide from 2020-03-13T04:19:25

This podcast looks at some of the tactics you can use to manage your business better with the Coronavirus / COVID 19. 

We look at suppliers, customers, your team and your cashflow with so...

23 - Small Business Leadership from 2019-12-09T06:44:17

This podcast looks at Small Business Leadership.

Your team will perform better with better Leadership, but for many small business owners, they never get any formal training in Leadership...

22 - Microsoft Teams vs Skype vs Slack vs Zoom - Which is right for your Small Business from 2019-09-29T00:43:19

Comms is one of the big tech disruptors in Small Business - have a listen to our latest podcast and get some ideas about how you can drive growth in your business with better communications.

21 - How to protect your small business from Malware and Phishing attacks from 2018-12-02T22:35:15

I recently received a scary email involving my PORN BROWSING HABITS!?!?  The email threatened me with everyone in my contacts getting a picture of me along with my browsing habits. 

WHAT ...

20 - Advanced Podcast Analytics and Statistics II from 2018-11-17T00:33:42

Firstly we looked at some of the equipment we use for doing our podcasts.

We use the Audio-Technica ATR - 2100 USB.  This is a great directional microphone that cuts down 

Mackie 8...

19 - Advanced Podcast Analytics and Statistics from 2018-09-28T02:52:34

It can be really difficult to understand how effective your podcast is going.  Podcast statistics are a bit of an arcane art, and it is difficult to understand the relative difference in downloa...

18 - How to fly like a Boss with Steve Hui from 2018-09-05T01:46:59

Steve Hui, the Points Whisperer, is the owner of I fly flat.   We talk about what the tricks are to using points in your business to be able to fly bu...

17 - What we learnt from using the Amazon 6 page memo meeting format. from 2018-07-16T07:48:44

Meeting effectiveness is a problem in businesses large and small so we tried a new approach to improve the productivity to come out of our meetings.

We look at Listen

16 - Application Development for Small Businesses Part II from 2018-07-04T07:51:25

Creating bespoke software for your small business has never been easier or cheaper than it is today and it can make a fundamental difference to the productivity and profitability of your busines...

15 - How to take a holiday as a Small Business Owner II from 2018-06-27T02:59:14

If you can work for 1 or 2 hours a day every couple of days, you can spend a lot longer away from your business.

We look at the technologies that we have within our companies so that we c...

14 - How to take a holiday when you own a Small Business from 2018-05-01T02:49:57

We discuss why it is important for business owners to take a holiday.

It is pretty important for you to get out of the business to recharge your batteries and make sure that you aren't bu...

13 - Your competitors are offshoring - Should you? from 2018-01-29T05:01:03

Call routing has made it a lot easier for small business to be able to offshore.

Logitech Web cams - we talk about the C930 webcam.  This is a really cool and simple piece of tech that I ...

12 - Application Development for Small Business - Profiting from your Bright Ideas from 2018-01-23T01:08:05

In Tech Focus we look at Microsoft Power BI.  We have been using Power BI to pull information from line of business application.  At Extreme we can see who has been entering their timesheets, wh...

11 - How to market a boring Small Business - Part II from 2017-11-20T06:31:07

In Tech Focus we look at our new Acer Acer Veriton M6640G.  Straight out of the box it supports the 4 monitors that I need to drive.  Pretty much silent and driven by a super p...

10 - How to market a boring Small Business from 2017-11-12T22:34:36

We look at modern marketing and some of the tactics that we have used to be able to grow our business.

In Tech Focus, we look at my new Acer Great Wall of Data.  I've put 4 x 27" Acer mon...

9 - The Secrets of Successful Business Planning from 2017-01-06T08:14:11

In Tech Focus we look at Trello.  This is a great piece of freemium software, that helps you to keep track of your goals.

For annual business planning we look at the process that we use.<...

8 - Building a great business with the Business Model Canvas from 2016-12-15T07:57:30

In Tech Focus, we talk about Zoom.  Zoom is the tool that we use for our Teams to communicate.  We have found it to be more reliable than Skype and a better tool to communicate...

7- Building a great team with Nick Sarillo from 2016-11-29T07:15:56

Nick Sarillo is an expert in building a great culture.  He run's Nick's Pizza and Pub in Chicago.  It is America's third largest independent pizza Restaurant.

Nick was a building by trade...

6 - DISC profiling with Ray Strongman from 2016-11-13T04:10:35

We look at building a KPI dashboard and displaying them with the 4K Kogan TVs.

In this episode, we interview Ray Strongman, who is a business coach and is an expert on DISC profiling.  Ra...

5 - The $250,000 mistake that I made with Culture and how you can avoid it in your Small Business. from 2016-11-02T07:27:02

We talk about Culture and I go through the huge mistake that I made at Extreme Networks by not focusing on growing a great culture at the company.  Our company was going along brilliantly, was f...

4 - The Hiring Process - Creating a system that works rather than rolling the dice hiring in your company from 2016-10-29T00:48:53

The two top tools that I use to cut the time I spend on Facebook marketing are Facebook Pages Manager and Ads Manager.  We look at what they are and how you can use these powerful tools to condu...

3 - Goal setting for Small Business Owners from 2016-10-26T08:19:11

Tech Focus - Prisma - This is an amazing app that allows you to create some great images from your photos.  Check out the video we've made using Camtasia and Prisma to build a very effective soc...

2 - Building a high performance culture in your Business from 2016-10-26T03:56:47

Tech Focus:  We look at GoPros and how you can use them in your business - we use them in our IT business to grow our business.  We discuss how to use them in how you market your business and it...

1 - 7 technologies which will fundamentally change small businesses by 2020 from 2016-10-22T06:51:02

Tech Focus: We look at Confluence.  Some great software, written by Atlassian, that enables team to create, store an...