Podcasts by Supply chains: Smart cars - for iPad/Mac/PC
What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album examines the innovations behind the Smart car, its supply chain, and its assembly line in Hambach, France, where a finished car is produced every 96 seconds. With its major suppliers situated on the same site, Smart can rapidly assemble a good value customisable car which is both pioneering and appealing. This material forms part of The Open University Course T882 Supply chain innovation, strategy and management.
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All episodes
Transcript -- Supply chains: Smart cars from 2009-12-05T03:52:37
A short introduction to this album
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Smart thinking from 2009-12-05T03:51:38
Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
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Transcript -- Smart thinking from 2009-12-05T03:51:37
Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
Listen
Smartville from 2009-12-05T03:50:38
How the innovations continue at Smart's factory, and how the brand image is built
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Transcript -- Smartville from 2009-12-05T03:50:37
How the innovations continue at Smart's factory, and how the brand image is built
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Transcript -- Behind the brand from 2009-12-05T03:49:37
The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers
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Innovating the aftermarket from 2009-12-05T03:48:38
The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values
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Transcript -- Innovating the aftermarket from 2009-12-05T03:48:37
Transcript -- The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes'brand values
Listen
Transcript -- Innovating the aftermarket from 2009-12-05T03:48:37
Transcript -- The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes'brand values
Listen
Transcript -- Innovating the aftermarket from 2009-12-05T03:48:37
The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values
Listen