S2E5 - Why it's hard to scale an SDR and AE delineated team with Brendan Cassidy - a podcast by Richard Harris and Scott Leese

Brendan has accomplished and done a ton throughout his tenure in the business world

Understanding aspiration vs. work ethic
Brute force SDR selling won't work well enough
Not leveraging the intellectual capital of sales motions between companies
Processitizing the private referral network at scale.
Why a CEO empowering the VP of Sales at a startup is a must-have.
What you need to know about going into a board meeting as a VP of Sales 

Further episodes of Surf and Sales

Further podcasts by Richard Harris and Scott Leese

Website of Richard Harris and Scott Leese