S2E72 - People are the foundation of sales with Bob Perkins, Co-Founder of AA-ISP - a podcast by Richard Harris and Scott Leese

Use sponsor dollars to drive membership costs down not up
Sponsors who flourish think long term not near-term conversions
Why he thinks there's a "little bit of Hollywood in SaaS"
Why he thinks nobody wants to go back to the office full-time
Learning through osmosis is lazy sales leadership

Further episodes of Surf and Sales

Further podcasts by Richard Harris and Scott Leese

Website of Richard Harris and Scott Leese