"The Illusion of Choice: 16 ½ psychological biases that influence what we buy" - Richard Shotton - a podcast by Mark Pollard

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week. 
In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy".
You can find Richard here: https://www.astroten.co.uk/
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The Sweathead Strategy Accelerator (March)
WTEff–The Eff-ing Effectiveness Festival (April)

Details: http://www.sweathead.com.
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