Podcasts by Tableside Mashed Potatoes - A Marketing Podcast
Are you a marketing professional? Feeling overwhelmed yet? Join us as we have a few drinks and tackle this crazy industry one episode at a time. From marketing and data to branding and UX, we'll dissect these over drinks. Hosted by Derek Hovinga (The Inbound Lab), Scott Irwin (Critical Mass), and Peter Bishop (ZGM Modern Marketing Partners) —three long-time friends and long-time marketers.
Further podcasts by ZGM Modern Marketing Partners
Podcast on the topic Marketing
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WTF IS AN NFT? from 2021-05-19T09:00
NFTs are taking the digital world by storm, but what exactly is it? We brought back Paul Bazay from Saj...
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A Brand Experience with Darren from Sajak&Farki from 2021-04-09T05:00
On episode 30 (Season 2, Episode 4), we have Darren Northcott from Sajak & Farki on to talk a bit about UX and what it means when a company delivers a great brand experience.
Parent...
Agency vs Client-side vs Consultancy with Blanka Martin from 2021-03-31T22:00
Join Derek (The Inbound Lab), Peter (ZGM Modern Marketing Partners and Scott (Critical Mass) as they welcome Blanka Martin to the podcast. Blanka has worked at an agency, client-side and is now ...
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True colors are shining through with Shane Wallace at Culture Smith from 2021-02-19T09:00
On this episode, we had a super interesting chat with Shane Wallace at Culture Smith—a Calgary-based firm that helps businesses utilize culture to ...
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How to be outcome-oriented from 2021-01-28T11:00
In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects.
For context, Scott Irwin wrote a fantastic blog on t...
Season Finale: A 2020 Podcast Post-Mortem from 2021-01-07T12:00
On our final episode of the season, we look back at the start of Tableside Mashed Potatoes. We talk about what we liked about our podcast, what we could do better (or not) and what we're ex...
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Building online communities with Chad from Chaordix from 2020-12-24T06:00
What do bath bombs have to do with an online community? Find out on episode 25 as we have Chad Neufeld from Calgary-based online community platform developers from 2020-12-09T17:00
On our 24th episode, we talk about the Netflix documentary "The Social Dilemma" and how impact social media has on its users.
Give it a listen, review and share.
![from 2020-12-09T17:00 On our 24th episode, we talk about the Netflix documentary "The Social Dilemma" and how impact social media has on its users.Give it a listen, review and share.](https://www.chaordix.com/a...</p>
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<h5 class="card-title"><a href="/podcast/tableside-mashed-potatoes-a-digital-marketing-podcast/here-s-our-social-dilemma/">Here){kind=link}
How to build a high performing marketing teams with Mario from ZGM from 2020-11-25T09:00
On our 23rd episode, we have Mario Amantea (Partner and COO of ZGM Modern Marketing Partners) on the podcast to talk about his experience in business and how it correlates with his history of be...
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Marketing for a good cause with Kirstin at ZGM from 2020-11-17T10:00
Kirstin Webster came to ZGM Modern Marketing Partners as an Account Coordinator and then quickly transitioned to an Account Manager, grabbing onto the reigns of a few of the niche industries wit...
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How digital firms are adapting in 2020 with Rachel Gertz from Louder Than Ten from 2020-10-22T08:00
We are excited to bring on Co-founder and Digital Project Manager extraordinaire, Rachel Gertz from Vancouver's from 2020-07-30T10:00
On our 19th episode, we start our "Talkin' Shop" series where we bring on our co-workers to talk about anything and everything. On this episode, Partner and Chief Strategy Officer...
![from 2020-07-30T10:00 On our 19th episode, we start our "Talkin' Shop" series where we bring on our co-workers to talk about anything and everything. On this episode, Partner and Chief Strategy Officer...](https://...</p>
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<h5 class="card-title"><a href="/podcast/tableside-mashed-potatoes-a-digital-marketing-podcast/career-limiting-moves/">Career limiting moves</a><small> from 2020-09-25T06:00</small></h5>
<p class="card-text"><p>It's episode 20 and we are back from vacation. We're also back in studio!<br/><br/>This episode we talk about some of our bad experiences and things you could limit your career progres...</p>
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<h5 class="card-title"><a href="/podcast/tableside-mashed-potatoes-a-digital-marketing-podcast/talkin-shop-edition-talkin-generalists-with-rob-fairhead-from-zgm/">Talkin){kind=link}
The Marketing Major Tableside Mashed Potato Mashup from 2020-07-10T13:00
On episode 18, we had new University of Alberta marketing grad and host of the Marketing Major podcast, Josh Radostits come on to talk about what...
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"What the F is Paid Media"with Sarah from ZGM from 2020-07-02T13:00
On episode 17, Sarah Schmidt from ZGM educates us on paid media and what you have to do to get free beer t-shirts.
Thanks to:
Calgary band Goodpin and Evrywork come on the podcast to talk about h...
![Goodpin](https://open.spotify.com/album/2e...</p>
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<h5 class="card-title"><a href="/podcast/tableside-mashed-potatoes-a-digital-marketing-podcast/black-lives-matter-and-navigating-social-cause-with-puneeta-mcbryan/">Black Lives Matter and Navigating Social Cause with Puneeta McBryan</a><small> from 2020-06-25T06:00</small></h5>
<p class="card-text"><p>#BlackLivesMatter has sparked many conversations about systemic racism and how many brands with a strong influence and voice should be leading the way to help push change.<br/><br/>On episode 17...</p>
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<h5 class="card-title"><a href="/podcast/tableside-mashed-potatoes-a-digital-marketing-podcast/covid-cocktails-with-jeff-from-proof-donna-mac-and-vine-arts/">COVID&Cocktails with Jeff from Proof, Donna Mac and Vine Arts</a><small> from 2020-05-28T12:00</small></h5>
<p class="card-text"><p>Jeff is a co-owner of Vine Arts Wine and Spirits, Proof and Donna Mac and we were lucky enough to chat with him about what he's doing with his reopening strategy for his restaurants.<br/><b...</p>
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<h5 class="card-title"><a href="/podcast/tableside-mashed-potatoes-a-digital-marketing-podcast/free-money-with-jay-from-goodpin/">Free money with Jay from Goodpin</a><small> from 2020-05-20T15:00</small></h5>
<p class="card-text"><p>On episode 14 of the podcast, we had entrepreneur Jay Baydala from <a href=){kind=link}
Game marketing and hairy backs with Ric Williams from ZGM from 2020-05-14T05:00
On episode 13, we bring in one of the partners of ZGM who has experience in a number of realms. We talk what it was like working in the gaming industry, how to scale your business into new marke...
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Managing client expectations with Jill from Daughter Creative from 2020-05-07T12:00
On episode 12, our worlds collide as we bring in someone from a competing agency to talk on managing client expectations.
Jill Dewes helps run Daughter Creative, a branding and design ...
Managing accounts with Heleena from 123w from 2020-04-29T22:00
On our 11th episode, we decided to bring on a guest. Heleena Webber is a former ZGM employee and is now the Group Ac...
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Pivot, Pivot, PIVOT!!! from 2020-04-04T12:00
On episode 9, we record our podcast through Zoom and discuss how some businesses in various industries are pivoting in this current landscape. The Ad Rodeo Association, an organization that celebrates creative excellence in the Prairie provinces held a Student Speed Mentor...
Thanks again to from 2020-02-28T15:00
![from 2020-02-28T15:00 The Ad Rodeo Association, an organization that celebrates creative excellence in the Prairie provinces held a Student Speed Mentor...](https://open.spot...</p>
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<h5 class="card-title"><a href="/podcast/tableside-mashed-potatoes-a-digital-marketing-podcast/covid-19-and-the-shift-to-working-remotely/">Covid-19 and the shift to working remotely</a><small> from 2020-03-22T10:00</small></h5>
<p class="card-text"><p>In the midst of Covid-19, it's realistic to assume that shifting to the "home office" will become the new normal for many of us for a while. <br/><br/>On Episode 8, Peter, Scott a...</p>
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<h5 class="card-title"><a href="/podcast/tableside-mashed-potatoes-a-digital-marketing-podcast/covid-19s-impact-on-marketing/">COVID-19’s impact on marketing</a><small> from 2020-03-11T21:00</small></h5>
<p class="card-text"><p>On episode 7, with news about the Coronavirus updating by the minute, the Tablesides drink a couple Negronis and talk about COVID-19's economic impact and ways we can use digital means to h...</p>
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<h5 class="card-title"><a href="/podcast/tableside-mashed-potatoes-a-digital-marketing-podcast/flushing-out-product-design-at-ad-rodeo-s-student-speed-mentoring-event/">Flushing out product design at Ad Rodeo){kind=link}
Marketing Tools: The good, the bad and the butt ugly from 2020-02-20T21:00
Digital marketing can help anyone achieve their business objectives. This is especially true when you can mix your digital marketing initiatives with the right marketing tools to create efficien...
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Inbound marketing brings home the bacon. from 2020-02-13T08:00
Episode 4 - The Inbound methodology was introduced to businesses by HubSpot in the mid 2000s and it's still one of the leading ways B2Bs and B2Cs are ...
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That's how the browser cookies crumble. from 2020-02-06T13:00
Episode 3 - Have you ever been to a website and a pop-up shows up notifying you that the site uses cookies and it asks you to accept? Well, Google has announced that it will be rolling out a Chr...
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How to Kombat poor website usability. Get over here! from 2020-02-05T16:00
Episode 2 - Will your website succeed if it isn't user-friendly? Try not to navigate away because on this episode of Tableside, we have a few Negronis and talk about Bollywood movies, Morta...
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Why create a podcast for your business and how to do it. Podception! from 2020-01-23T16:00
Pilot episode - In marketing, we know that audio and video historically convert well. In ZGM's very first podcast episode, we break the ice and talk about w...
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Why create a podcast for your business and how to do it. Podception! from 2020-01-23T16:00
Pilot episode - In marketing, we know that audio and video historically convert well. In ZGM's very first podcast episode, we break the ice and talk about w...
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Why create a podcast for your business and how to do it. Podception! from 2020-01-23T16:00
Pilot episode - In marketing, we know that audio and video historically convert well. In ZGM's very first podcast episode, we break the ice and talk about w...
Listen