BERTHA GONZÁLEZ NIEVES: "EVERY SIP COUNTS" - a podcast by FreeTime Media

Can a luxury, small-batch tequila company with substantial revenue coming from restaurants and bars survive a global pandemic and subsequent economic disaster? Bertha González Nieves, co-founder and CEO of Casa Dragones, and the first woman certified as a Maestra Tequilera, talks about the safety and health of her teams in Mexico and the United States, what lessons she's currently learning from her 82-year-old mother, how international family dinners held over Zoom have become an anchoring force and the new grant program Casa Dragones has initiated for bartenders whose jobs are no more. Casa Dragones was founded amidst the economic crash of 2008 and Bertha shares her perspective on staying competitive, staying disciplined and staying the course.

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