How to Use “Culture Marketing” to Attract “A-Players” with Ryan Naylor from VIVAHR - a podcast by Andy Storch

Bio:

Ryan is the founder and CEO of VIVAHR, which is changing how employers hire by building their employment brand with Culture Marketing.

Ryan has been an entrepreneur for 10+ years and has experienced the pain of hiring and firing…the wrong people. Through those lessons learned he discovered the power of building business on core values, clear focus and most importantly, great company culture.

Notes:

How Ryan got into recruiting and “Culture Marketing”Ryan and his team placed over 100,000 jobs in Arizona during the recessionWhat Ryan discovered about why some employers get more applicants than othersThe importance of the first paragraph in a job descriptionThe companies that could tell their stories the clearest got the best applicant poolCulture Marketing is the notion of taking core values and applying them to every touch pointTheir software helps companies tell their story to improve “culture marketing”Importance of having peers telling candidate why they come to work every dayHow a call center saw attrition rate decline because of culture and missionAttracting “A-Players” is all about clarity and attracting the right talent“The quickest way to get A-players to quit is to surround them with C-players”How to get clear on whom you want to attractImportance of measuring skills to inform job postingA-players love scorecards and structure that helps them understand expectationsHow to reinforce culture to keep A-players after hiredThe company that pays you to go on vacation your first weekCompanies are missing opportunities to take advantage of using stories to attract great talentExecutives spend so much time listening to customers and not enough time listening to talentThe important question: Does every employee have a best friend (at work)The importance of ensuring people have good relationships at workBook: Scaling upLinks:

CraigslistMailChimpJCPennyRyan on InstagramRyan on LinkedInRyan on FacebookVIVAHRFor questions, comments and guest suggestions, contact the host, Andy Storch, at storch@advantageperformance.com

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