The Power of Storytelling with Mike Adams - a podcast by Andy Storch

Bio:

Mike is the author of the international bestseller Seven Stories Every Salesperson Must Tell.

Trained as an electrical engineer, Mike had no interest in sales. Until in 1996, he was offered a sales role in Norway ….you can listen to Mike telling that story here.

Mike taught himself storytelling and used it navigate a diverse international sales career:

Selling more than one billion dollars of products and services

…for blue chip corporations: Schlumberger, Siemens, Nokia, Halliburton, Motorola & Spotless

…across Telecommunications, IT, Oil and Gas, Facility Services and Industrial sectors

…while based in the USA, UK, Australia, Norway, Russia, China, Indonesia, Malaysia and Australia.

Since 2014, Mike has been teaching revenue growth storytelling to an ever expanding list of national and international clients.

Notes:

Mike’s story coming out of University in Australia

How Mike got into sales and sales management and training

Why some sales teams perform well and some don’t

Why stories are so important in business

How our brain works and shy stories are compelling

How we use the neocortex to predict what people will say next

Stories are the hardest to predict

If you put something personal in your story, you’re likely to get something persronal back

We tell stories in order to get the other person to tell their story

The process of storytelling works best in groups

The important stories that leaders need to be able to tell

The importance of the company strategy story

The values stories explain staff how we will achieve our goals

A company strategy example from Schlumberger

The importance of practicing storytelling at meetings

The importance of thinking about the outcomes – what is the enduring outcome?

Stories endure in people’s mind and creating a story library would create a legacy

Links:

Book: Seven Stories Every Salesperson Must Tell by Mike Adams

Seven Stories website

For questions, comments and guest suggestions, contact the host, Andy Storch, at storch@advantageperformance.com

Further episodes of Talent Development Think Tank podcast

Further podcasts by Andy Storch

Website of Andy Storch