5: Nishant Parashar - Part 2/8: Fixing the Corporate ‘Bandwidth-Idea-Budget’ Paucity for FREE! - a podcast by CXO Life

Hey! You are listening to the KIA series by TalkCXOLife and before I introduce our next guest, I hope and pray you and your loved ones are healthy, safe and sound and continue to be so during these very trying times! We are in this together and so may our commitment to ensure the wellbeing of ourselves and the society at large prevail!
Alright, no preaching now coz it isn’t fun at all is it. But you know what is? Imagine playing the drums or snakes and ladders or cuddling a pet or whipping up a dish whilst at work. No, we aren’t talking about working from home which is what offices the world over have had to adhere to, almost overnight. But about actually playing and having fun at work. Meet Nishant Parashar, Founder of engage4more, a leading employee engagement firm in Mumbai. Nishant who was also awarded the Business World Entrepreneur of the Year Award in 2010, within about a year of setting up engage4more, shares how engaging with people and eliciting a response from them through events, activities have driven him since young.
In this second segment, Nishant shares some of the key challenges a corporate faces in effectively deploying employee engagement, namely the BIB – bandwidth, ideas and budget.
He believes it is unfair to expect HR to take the onus for employee engagement when the function critically demands marketing, response generation, which the HR is ill-equipped to handle. Nishant also speaks about his company’s fastest growing segment – providing employee engagement services for free! Yes, you heard it right. He foresees 1 lac offices signing up for this segment which has clocked a whopping 250% q-o-q growth rate and has about 1670 offices currently using the 4500 free activities engage4more offers.
We also speak on why having fun and engaging maximum senses simultaneously is imperative for effective employee engagement. Stay tuned!

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