7: Nishant Parashar - Part 4/8 – Engagement Value Validators : Attrition Drop & Continuity - a podcast by CXO Life

Hey! You are listening to the KIA series by TalkCXOLife and before I introduce our next guest, I hope and pray you and your loved ones are healthy, safe and sound and continue to be so during these very trying times! We are in this together and so may our commitment to ensure the wellbeing of ourselves and the society at large prevail!
Alright, no preaching now coz it isn’t fun at all is it. But you know what is? Imagine playing the drums or snakes and ladders or cuddling a pet or whipping up a dish whilst at work. No, we aren’t talking about working from home which is what offices the world over have had to adhere to, almost overnight. But about actually playing and having fun at work. Meet Nishant Parashar, Founder of engage4more, a leading employee engagement firm in Mumbai. Nishant who was also awarded the Business World Entrepreneur of the Year Award in 2010, within about a year of setting up engage4more, shares how engaging with people and eliciting a response from them through events, activities have driven him since young.
In this fourth segment, Nishant shares an interesting insight on the effect meaningful employee engagement can have on containing attrition, with the CTC event as a strong case in point. He shares how the attrition rate is less than 10% among employees who participate consistently in CTC against the corporate 30%-plus attrition rate. Nishant also shares how repeat associations and participation by corporates, some since 9 years like Capgemini, Times of India, Walmart validate the value employers derive from such a collaboration.
We also discuss two factors which enable success of employee engagement programs – clarity of objective and understanding employee interest. On a lighter note, Nishant shares how companies are increasingly seeking ways to constantly have such engagement events with employees especially with the advent of social media!
Stay tuned.

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