Trey Ratcliff on faking out Instagram - a podcast by USA TODAY / Wondery

Photographer Trey Ratcliff gamed Instagram as an experiment to show how easy it is to grow buying fake followers, likes and comments in his new book, Under the Influence - How to Fake Your Way into Getting Rich on Instagram: Influencer Fraud, Selfies, Anxiety, Ego, and Mass Delusional Behavior. Ratcliff joins USA TODAY's Jefferson Graham to explain.

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