Boosting Digital Sales Through Loyalty - a podcast by TBX Digital Inc.

We always hear about "loyalty,"  but not many businesses truly understand what it is, and how to succesfully implement these programs to drive maximum benefit.  Loyalty programs are a: 

1- points based, spend based, or visit based reward program for customers, AND

2- A marketing engine to entice and solicit behaviours from customers  Many businesses forgot about point # 2 above - and that is where you actually drive incremental revenues. 

In this video, we discuss the 4 fundamental drivers of implementing and deploying a successful loyalty program for your business. 

These drivers include:

- Aligning to the business objective

- Loyalty construct

- Implementation and integration

- segmentation and campaigning

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