Digital QB Series- How to Drive Revenue During an Economic Downturn - a podcast by TBX Digital Inc.

Here is a video where I break down how a brand can find ways to make $100k in incremental revenue streams.  When setting up this problem, we want to identify the current market segment that we serve, and a new market segment that we can tap into.  

For the current market segment, a retail shoe brand can do three things:  

1- Sell new products  

2- Find new ways and channels of promotion  

3- Find digital channels to sell products 

Moving to tapping into a new market segment, this is where the brand can identify a target audience that is currently not the customer, but may have a need that the brand can serve. Some of the ways a retail brand can do this includes:  

1- Introduce a new product lineup for a new user group  

2- Leverage partnerships  

3- Vertical integration  

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