Jessica Kuepfer: Chaos Theory from Sports to Business | Director of Comm. and Endurance Athlete | Sports to Business - a podcast by TBX Digital Inc.

Jessica Kuepfer is the Director of Communications at Home Hardware and an endurance athlete. She was named top 40 under 40 in public relations and 2018 PR professional of the year. She started her career as a PR coordinator shortly after university, and worked her way up to Director at the prominent national retailer, while also fulfilling the duties of being a New Balance Athlete and Brand Ambassador.

Jessica went to the University of Waterloo, where she was also part of the Varsity Cross Country Team.

In this episode, we discuss:

- How Jessica got started in running, and how she found success despite starting a lot later than most

- How the chaos theory is responsible for her current career

- How staying fit has helped her perform well in corporate

- How she manages her team by leveraging the same principles from adventure racing

- Why we need to reimagine the new way of working, whether remote, at the office, or hybrid

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