Rob Ristagno: Why Businesses Must Focus on the Whales - a podcast by TBX Digital Inc.

Rob Ristagno is the Founder and CEO of Sterling woods group, a consulting firm that reliably increases near-term sales and sustains organic growth over time by using data science to uncover low-risk, high-leverage go-to-market strategies for its clients.

Rob previously served as a senior executive at several private equity-owned businesses, including as COO of America’s Test Kitchen.

He started his career at McKinsey.  Rob is also an author, of the book titled Member is Worth a Thousand Visitors. He is also a keynote speaker at conferences around the world.

He has been featured on ABC, NBC, CBS, Fox, Forbes, and Digiday  

Some of the things we discuss include:

- Rob's journey from corporate to starting Sterling Woods

- Why companies need to focus on the whales

- Why data is so important for go-to-market strategies

- And the best strategy for leveraging content at scale to close business

You can follow Rob on Linkedin and don't forget to check out his website at sterlingwoods.com

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Website of TBX Digital Inc.