Scaling a CPG brand in a Digital World - a podcast by TBX Digital Inc.

On this week’s podcast, I chat with Andrew Kinnear,  Co-Founder and President  of yellofruit,- a plant based alternative to ice cream, which is now in over 1200 retailers across Canada.

Andrew built the business from the ground up with his wife, when they first realized they need a solution to regular ice cream in 2016.

Prior to yellofruit, Andrew worked as a consultant helping businesses on their digital marketing and tech journeys. He also spent some time in Tim Hortons, and OLG, where he was responsible for all non-paid media and direct-to-consumer marketing technology platforms for the Lottery business unit, including systems and platforms at Ontario's 10,000 Lottery Retailers

On this episode, we discuss:

• How Andrew built a plant based CPG business
  
  


• Some of the challenges he faced while getting into 1200 retailers
  
  


• The future of D2C industry
  
  


• What Andrew believes is key success factor for businesses on a digital journey
  
  


• How to shift your strategy on tech as an entrepreneur, to a small business, to multinational
  
  

Be sure to checkout yellofruit at your major grocery and independent retailers, and check out their website at yellofruit.com

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Further podcasts by TBX Digital Inc.

Website of TBX Digital Inc.