S2: EP1 - Kick off Hispanic Heritage Month with guest Yanira Cardona from YaYa Productions - a podcast by Taste Test Live

🌟NEW EPISODE!🌟
We've been away and are kicking off our second season with the first episode which happens to be released during Hispanic Heritage Month! Hear a Taste Test Live-exclusive interview with the Latina influencer, media maven and founder of YaYa Productions, Yanira Cardona. We're so excited to have an opportunity to have a fun, yet candid discussion about growing up in Puerto Rico, her family, time in music and media and FOOD!
 
Yanira Cardona Bio
Since the age of 17, Yanira Cardona has worked in radio. She's worked in AM and FM stations, from low power to commercial stations. Once she realized her love for radio, she decided to attend Full Sail University graduating as the Advance Achiever of her 2012 class; Receiving her AA in Recording Arts and Bachelor in Music Business. As soon as Yanira graduated, she already had an internship lined up with the record label, Universal Music Group Latino in their Marketing and Public Relations department. There she worked on a project of Alejandro Sanz, Luis Fonsi, Marco Antonio Solis, Juan Gabriel, Juanes and many more. While working with UMG Latino, she got offered a job as Junior Marketing Manager and Publicist for Acoustyle Marketing. They worked for Pina Records with artists such as Arcangel, Zion y Lenox, Plan B, Elvis Crespo, and many more. Although she was content with her job, she couldn’t resist an offer to work as the Marketing and Sales Accounts Manager for Norman Media Group in Jacksonville, Fl. There, Yanira organized 3 back to back festival called “Jacksonville Hot Summer Fiesta”, where over 10,000 people attended. Yanira was also the Manager for the first 24-hour Reggeaton radio station, Urbana FM in Orlando, Fl.
Yanira now lives in Jacksonville, FL where she started her own Marketing and Promotions company called “Yaya Productions” and is the Promotions Director for the Urban and Latin Stations for iHeart Media Jacksonville. She created a Hispanic Festival named Viva La Fiesta which celebrates the Hispanic Culture. She just won First Coast Hispanic Chambers of
Commerce 2019 Rising Star Award. Yanira loves to work with and for the community. Her dream is to see her city united no matter the race or financial status!
 
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