People Who Pay, Pay Attention with Dr. Shante Cofield aka The Movement Maestro - a podcast by Cora Geroux

from 2020-10-13T06:00

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Dr. Shante Cofield, aka The Movement Maestro is a physical therapist (PT) turned online business coach for movement professionals (i.e. like yoga teachers) and in today’s episode we have a BIG conversation about money, and business, with a side of social media thrown in for fun. It’s jam packed with ideas about how to overcome your “money issues” (hey, we all have ‘em), how to get strategic about starting a business, pricing, and how to stay accessible without using sliding scales!

It’s a must-listen if you run your own business as a yoga teacher, or have a goal of working towards that!

*Ok, little disclaimer here. Shante and I share a lot of the same views on business and marketing and in this episode, you’ll hear both of us confirm each other A LOT. Which, I’ll admit, was super fun. However, I know there isn’t one right way to do anything, so if you all have suggestions for other folks who are out there doing business differently, let me know! I’d love to interview them too!

PODCAST HIGHLIGHTS

Why figuring out what you DON’T want is just as important as figuring out what you DO want
Why business isn’t about you
How to pandemic proof your business
Knowing your “5 Whys”
Why Shante doesn’t believe in sliding scales, and how to price instead
Shante’s value ladder for pricing
Why the yoga community often suffers from martyrdom
The 4 key elements to running a successful online business
And what we thought about the movie “The Social Dilemma”
How Shante makes her tiktoks / reels
The business books and mentors that have gotten Shante to where she is today

FIND THE MOVEMENT MAESTRO / DR. SHANTE COFIELD

FIND CORA

For links & resources mentioned in this episode go to www.corageroux.com/podcastepisodes/episode45

Support the show (https://www.corageroux.com/theteachersclub)

Further episodes of The Business Of Teaching Yoga

Further podcasts by Cora Geroux

Website of Cora Geroux