A Funny Thing Happened on the Way to the Sales Pitch - a podcast by Bonnie D. Graham

The buzz: “Sales Isn’t A Laughing Matter. But Maybe It Should Be?” (yesware.com). Good salespeople understand the science behind selling – an ironclad knowledge of their products or services coupled with the calculated practice of qualifying a prospect’s needs. Truly great salespeople, also tap into a psychological component by positioning themselves as the most engaging and likeable option. Today, a strategic alliances exec, partnership relationship manager, and IT sales rep turned comedian-and-motivator make the case for using right-timed appropriate humor as a sales tool.
The experts speak. Jon Selig, Comedian: “Once in a while you can get shown the light in the strangest of places, if you look at it right” (Grateful Dead). RJ Bibby, NetApp: “We must all hang together, or assuredly we shall all hang separately” (Ben Franklin). Casey Ryan, SAP: “Laughter is the shortest distance between two people” (Victor Borge). Join us for A Funny Thing Happened on the Way to the Sales Pitch.

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