Mobility Enablement: Getting Personal with Your Customer - a podcast by Bonnie D. Graham

Today’s buzz: Mobility.
The world loves mobile devices. One could say wireless is the new de rigeur accessory for every hat you wear: business, consumer, personal. Your company can’t fight this trend, so you’d better know how to mobilize your workplace smartly and securely, and create loyalty-sustaining mobile customer engagement.
The experts speak.
Philippe Winthrop, VeliQ: “Dear MDM, we hardly knew you….”
Sheryl Kingstone, Yankee Group: “It's not just about having an app for that -- it's about personalization strategies, mobilizing the customer journey; it’s an entertainment/information/consumption hub. But consumers also are still looking for the basics of simplicity and convenience; many also seek personalization and the advantages of location, while wanting their privacy protected.”
JP Finnell, SAP: “Forget about the consumerization of IT. The real trend is the ITization of the consumer.”
Join us for more insights on Mobility Enablement: Getting Personal with Your Customer.

Further episodes of Technology Revolution: The Future of Now

Further podcasts by Bonnie D. Graham

Website of Bonnie D. Graham