Social and Content Marketing - Part 2: Relishing Relevance - a podcast by Bonnie D. Graham

from 2014-06-11T07:00

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Today’s buzz: Marketing.
We’re all bombarded by a never-ending deluge of marketing content that rarely works its intended magic. If you're among the thousands of marketing writers spewing the reams of boring, forgettable content that’s likely harming your brand, it's time to get help. Listen-up for insider tips that can help boost your messaging to memorable, experience-rich, relevant, actionable communication gems.
The experts speak.
Jeremy Epstein, Sprinklr: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” (Maya Angelou). Kare Anderson, Moving From Me to We: “Start with the specific customer story, then end with the specific product benefit that made it possible, not the reverse.” Tim Clark, SAP: “Simplicity is the ultimate sophistication” (Leonardo da Vinci).
Join us for more of their insights on Social and Content Marketing Part 2: Relishing Relevance.

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Website of Bonnie D. Graham