The power of purpose in business | Ashley M. Grice - a podcast by TED

What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor. After the talk, our host Modupe shares wisdom on how to bring a fresh sense of purpose to our work lives.

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