Why gender-based marketing is bad for business | Gaby Barrios - a podcast by TED

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.

Further episodes of TED Talks Daily (HD video)

Further podcasts by TED

Website of TED