TFB Behind the Gun #85 - Who is Varusteleka? with CEO Jari Lane - a podcast by The Firearm Blog
from 2023-09-21T10:00
On today's episode of TFB's Behind the Gun Podcast I'm proud to host the CEO of Varusteleka, Jari Lane. Varusteleka (pronounced Where's the liquor?) is a Finnish worldwide distributor and producer of both military surplus clothing, and new manufacture military and outdoor gear. The company was established back in 2003 and has become the biggest army story in Europe with the company expanding from a simple surplus retailer into having three primary brands, Särmä, Särmä TST, and Terävä for a broader appeal to customers. Jari Lane took over as CEO in 2016 and since then the company has expanded beyond the production of gear, but now operates a highly successful recycling and refund program, and even sponsors worldwide shooting events like Finnish Brutality. Jari is not just a CEO, but he's an active reservist in the Finnish Armed Forces, and also an active participant in shooting sports like Brutality in which he attended. Today Jari and I talk a bit about what makes Varusteleka a special company, as well as what improvements Jari would like to make the Brutality matches in forthcoming years. Please welcome the CEO of Varusteleka, Mr. Jari Lane to the show!
https://www.instagram.com/varusteleka
https://www.varusteleka.com/en/event/finnish-brutality-aug-19-20-2023/61118
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