182. What HD Marketing Doesn't Tell You - a podcast by That Projector Life

Marketing is an important part of being in business. If you don't marketing your products and services, you don't make as much money. And business need to make money. But marketing is also here for another reason: to solve problems.

Marketing allows a business to get their solution (or system in the case of Human Design) into people's hands. And naturally, when we market, we want to polish everything. We want it to be shiny and exciting.

However, marketing tends to gloss over some difficult truths when it pushes out its product, service, or system. And this tendency isn't just limited to Human Design marketing. Every marketing team worth their salt is going to focus on the benefits of their solution...not the hard work that it takes to achieve those benefits.

And that's where this episode comes in. We're diving into some of the hard truths about the Human Design system that are often brushed over in online marketing (my own included). So let's dive in and look at the things we need to know when in the presence of marketing.

 

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