Who's Down with DTC? Empathy - a podcast by Pete & Vino Mike/Paragon Media
from 2020-07-15T11:00
Episode Notes
Episode 27 – Who’s Down with DTC? Empathy
Pete and VinoMike tackle a surging trend in the wine world – Direct-to-Consumer (DTC). The guys explain that this is basically a way for wineries to skip the three-tier system to get wine to customers directly. Can be great for wineries and wine drinkers. Maybe not so good for retailers or restaurants.
They decided to talk about DTC after VinoMike sent an article to Pete about Constellation Brandsbuying DTC winery, Empathy. Empathy, founded by Gary Vaynerchuk, Jon Troutman, and Nate Scherotter, started in 2018 and has sold over 15,000 cases to date. The quick acquisition was covered in this article from Forbes.
The guys taste three wines from Empath – white, red, and rose – while talking about the winery, DTC in general, and the acquisition. They also talk about how marketing plays a big role in wines like Empathy. Given the marketing genius of Gary V, this is no surprise.
Finally, it is important to remember that Pete and Mike are raw and unfiltered. They may or may not like wines or have strong opinions on people. They invite discussion and hope to inspire you to take a critical look at what you are putting in your glass.
As a reminder, Pete and Mike do not accept advertising dollars from wineries or wine wholesalers. They purchase the bottles they taste on the show. These are not paid endorsements. They could use the money, so this integrity thing sucks.
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"Protofunk" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)
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