MBA1035 Q&A Wednesday: How do I run a promotion without devaluing my product? - a podcast by Omar Zenhom

Sale prices can draw customers — but they can also send a bad message. It’s Q&A Wednesday, and one listener wants to know how to cut prices without harming the product’s real and perceived value. Whenever you lower the price of your product, even temporarily, you have more drawbacks to consider than just decreased revenue. […]

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