MBA1303 Must Read: Jobs to Be Done by Anthony W. Ulwick - a podcast by Omar Zenhom

Your product might be the most important employee. There’s a new approach to product development and marketing. Rather than focus on features, or even benefits, this new outlook takes it a step further. Your product has a job. The customer is the employer. Your success will depend on what kind of “employee” your product is. […]

The post MBA1303 Must Read: Jobs to Be Done by Anthony W. Ulwick appeared first on The $100 MBA.

Further episodes of The $100 MBA Show

Further podcasts by Omar Zenhom

Website of Omar Zenhom