MBA1379 Why Pay Less When You Can Pay More - a podcast by Omar Zenhom
from 2019-10-22T05:01:15
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No, today’s title is not a typo. It’s a famous quote from marketer Dan Kennedy, whose understanding of value — and how to communicate it — made him one of the most successful copywriters ever. Kennedy understood that price isn’t just a number that represents profit. Price is also a signal, a window into something […]
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